Europe’s largest cannabis exhibition celebrates a decade of industry evolution as Germany enters its second year of adult-use legalization
Mary Jane Berlin 2026 marks a pivotal moment for Europe’s cannabis industry. The 10-year anniversary celebration arrives just over two years after the Cannabis Act (CanG) entered force on April 1, 2024, transforming Germany into the first major EU nation to legalize adult-use cannabis. With a full year of implementation data now available, operators have real-world insights into what works in Germany’s unique regulatory environment.
Cannabis Social Clubs began distributing product in November 2024, and by mid-2026, the sector will have 18+ months of operational history to analyze. The expanded B2B Professional Day on June 11 offers dedicated programming for commercial operators before the public festival opens, making this event essential for anyone serious about the German market.
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With 500+ exhibitors and 65,000+ expected attendees, Mary Jane Berlin has evolved from a hemp trade fair into a comprehensive cannabis industry marketplace.
The event reflects Germany’s position as the first major EU nation to legalize adult-use cannabis, drawing international attention from operators, investors, and technology vendors seeking to understand and enter this rapidly evolving market.
Mary Jane Berlin 2026 at a Glance 🇩🇪
Dates
June 11-14, 2026 (B2B Day: June 11)
Location
Messe Berlin, Hammarskjoldplatz, Entrance North
Expected Attendance
65,000+ visitors, 500+ exhibitors
Official Website
maryjane-berlin.com
Confirmed
Last verified: December 24, 2025
Berlin
52.52°N 13.40°E
Who Should Attend Mary Jane Berlin 2026
Mary Jane Berlin’s hybrid format attracts both industry professionals and consumers, making it uniquely valuable for operators seeking market insights:
Licensed Cultivators seeking EU-GMP-compliant processing partners and German market entry strategies
Extraction and Processing Companies evaluating pharmaceutical-grade equipment suppliers
Medical Cannabis Operators connecting with pharmacies, distributors, and physicians
Cannabis Social Club Founders researching cultivation technology and compliance software
International Investors assessing German market opportunities and BfArM licensing
Cultivation Technology Vendors showcasing products to 65,000+ attendees
Why Mary Jane Berlin 2026 Matters Now
The 2025 event occurred just 14 months after the Cannabis Act (CanG) entered force on April 1, 2024. Now, with a full year of implementation data, operators have real-world insights into what works in Germany’s unique regulatory environment. Commercial operators attending are actively evaluating EU-GMP manufacturing partners, seed-to-sale tracking systems, cultivation automation technology, and distribution partnerships.
Germany’s medical cannabis sector represents the primary commercial opportunity, with import quotas increased to 192.5 tonnes in 2025 to meet growing demand. The market reached approximately EUR 450 million in 2024 and continues to expand rapidly.
Germany’s medical cannabis import volumes reached 142 tonnes in the first three quarters of 2025 alone, compared to 72 tonnes for all of 2024. The demand trajectory makes strategic partnerships essential.
BfArM Import Quota Data, September 2025Planning Your Mary Jane Berlin Trip
Whether you’re attending for the first time or returning to expand your network, these practical tips will help you maximize your conference experience.
🏨 Accommodation
- Book early—65,000+ visitors strain Berlin’s hotel capacity during event week
- Stay near Messe Berlin with S-Bahn Ringbahn (S41/S42) access to Messe Nord/ICC
- Consider Charlottenburg or Westend districts for proximity
- Budget EUR 120-200/night for business-class accommodations
📆 Schedule Overview
- Thursday June 11: B2B Professional Day (trade badge required)
- Friday June 12: Exhibition opens to all attendees
- Saturday June 13: Peak attendance day, full programming
- Sunday June 14: Final day, typically closes by 18:00
✈️ Getting There
- Berlin Brandenburg Airport (BER) serves all international flights
- Airport Express (FEX) reaches central Berlin in 30 minutes
- EU/EEA: Valid ID only. Non-EU: Check Schengen visa requirements
- Purchase Berlin WelcomeCard for unlimited transit plus discounts
🎪 If You’re Exhibiting
- Contact organizers early—premium locations book quickly for anniversary edition
- Setup typically 2-3 days before event opens
- Consider premium packages with B2B Business Lounge privileges
- Confirm electrical (220V/50Hz) and connectivity requirements
Germany’s Cannabis Regulatory Landscape
Key Regulatory Topics at Mary Jane Berlin 2026
- Cannabis Social Clubs: Since July 2024, CSCs can cultivate and distribute to up to 500 members. Implementation varies by state—Lower Saxony processed first CSC license in November 2024, while Bavaria has issued zero permits.
- Medical Cannabis: BfArM General License required for cultivation, manufacturing, or import. EU-GMP Certification mandatory for all medical products. Market reached EUR 450 million in 2024.
- Track-and-Trace: Germany requires comprehensive documentation without specifying technology. Both CSCs and licensed operators must maintain complete inventory records and annual reporting.
- Political Outlook: CDU/CSU-SPD coalition has scheduled an “open-ended evaluation” of the Cannabis Act. While full reversal is unlikely, potential amendments may affect possession limits.
Understanding Germany’s regulatory framework is essential for any operator considering market entry. The Cannabis Act (CanG) created Europe’s most advanced—and complex—legal cannabis market, requiring comprehensive documentation systems that many operations find challenging to implement.
Related: Complete Guide to German Cannabis Licensing🎪 Cannabis Culture at Mary Jane Berlin
Unlike purely B2B events, Mary Jane Berlin celebrates cannabis culture with live music, art installations, and a festival atmosphere alongside business networking. By June 2026, Germany’s Cannabis Social Clubs will have been operational for nearly two years, and Berlin leads the nation in club density.
What Visitors Should Know
- 🎫 On-Site Rules: Mary Jane Berlin is NOT a consumption event—no cannabis sales or consumption within Messe Berlin grounds. The event focuses on education, products, and culture.
- 🏛️ CSC Access: Tourists cannot join German Cannabis Social Clubs—membership requires 6-month residency and German address. However, conversations with club representatives at the event provide valuable insights.
- 🌿 Legal Possession: Adults 18+ may possess up to 25g in public spaces in Germany. Home cultivation of up to 3 plants is also legal for personal use.
- 🎵 Festival Vibe: Expect live performances, DJ sets, and art exhibitions alongside 500+ exhibitors. The 10-year anniversary edition promises expanded entertainment programming.
For B2B operators: See our ICBC Berlin 2026 guide for detailed CSC licensing requirements and commercial opportunities.
Operational Challenges Facing German Cannabis Operators
Cannabis businesses operating in or expanding into Germany encounter operational complexities that require significant planning and system adaptation. Conference attendees frequently discuss these common challenges:
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State-Level Compliance Variations
Cannabis Social Club implementation varies dramatically by state—from progressive Lower Saxony to restrictive Bavaria, requiring adaptable compliance systems
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EU-GMP Certification Requirements
Building pharmaceutical-grade quality management systems that satisfy BfArM auditors and enable participation in the EUR 450 million medical market
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Documentation Without Mandated Platforms
Unlike North American markets with Metrc or BioTrack, Germany requires comprehensive documentation without specifying technology, creating flexibility but also uncertainty
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Political Uncertainty
Monitoring potential amendments from the CDU/CSU-SPD coalition’s “open-ended evaluation” while building sustainable business operations
What to Prepare Before Mary Jane Berlin
Maximize your conference ROI by arriving prepared. Use this checklist to ensure you’re ready to make the most of every networking opportunity and business meeting.
📄 Documents to Bring
- Company credentials and BfArM license copies (if applicable)
- EU-GMP or GACP certificates for manufacturing/cultivation
- Product samples documentation (verify import requirements)
- Business cards with German-language contact information
- NDA templates for partnership discussions
- Insurance certificates for exhibited equipment
❓ Questions to Ask Vendors
- What is your EU-GMP certification status and inspection history?
- How does your solution handle German state-level compliance variations?
- What is your experience with BfArM licensing documentation?
- Can your system generate reports for annual Land authority submissions?
- What is your track record with Cannabis Social Club implementations?
- How do you handle multi-facility operations across German states?
📊 What to Compare
- Total cost of ownership including German VAT and import duties
- Implementation timeline for EU-GMP compliant facilities
- Local service and support presence in Germany
- Integration with German pharmacy distribution systems
- Scalability for anticipated Pillar 2 commercial market (2027+)
- Language support for German regulatory documentation
Frequently Asked Questions
Common questions from cannabis professionals planning to attend Mary Jane Berlin 2026.
Is Mary Jane Berlin a B2B or B2C event?
Mary Jane Berlin is a hybrid event serving both audiences. The dedicated B2B Professional Day on June 11 offers focused networking for commercial operators. Festival days (June 12-14) welcome general consumers alongside professionals.
What is the B2B Professional Day?
Thursday, June 11 is a trade-only session requiring business credentials. Features include industry keynotes, dedicated networking sessions, and B2B Business Lounge access for private meetings.
Can international visitors attend?
Yes. EU/EEA citizens enter with valid ID. Canadian, American, and British passport holders can enter visa-free for business visits up to 90 days. Other nationalities should verify Schengen visa requirements.
Is cannabis consumption permitted on-site?
German law permits adult cannabis possession (25g in public), but venue-specific policies apply. Mary Jane Berlin has historically accommodated consumption in designated areas. Verify current policies before attending.
What’s new for the 10-year anniversary edition?
Mary Jane Berlin 2026 features expanded B2B Professional Day programming, 500+ exhibitors, special anniversary keynotes, and an attendance target of 65,000+—the largest edition to date.
How does Mary Jane Berlin compare to ICBC Berlin?
ICBC Berlin (April 13-15, 2026) is a dedicated B2B conference with ~5,000 attendees. Mary Jane Berlin 2026 offers a larger hybrid experience with 65,000+ visitors. Serious operators often attend both events.
Software Solutions for German Compliance
GrowerIQ’s seed-to-sale platform supports operations navigating Germany’s documentation requirements. Whether you’re establishing a Cannabis Social Club, pursuing BfArM licensing for medical cannabis production, or preparing for eventual Pillar 2 commercial pilots, our platform provides the inventory tracking, compliance reporting, and quality management capabilities German regulators expect.
Attendees at Mary Jane Berlin 2026 often evaluate technology solutions that can adapt to German state-level compliance variations while maintaining consistent operational workflows across multiple facilities.
Ready to Simplify Your German Cannabis Compliance?
See how cannabis facilities in Germany use GrowerIQ to manage seed-to-sale traceability, EU-GMP documentation, and BfArM regulatory reporting.
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About GrowerIQ
GrowerIQ is a complete cannabis production management platform. Ours is the first platform to integrate your facility systems, including sensors, building controls, QMS, and ERP, into a single simplified interface.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.