Looking for cutting-edge cultivation technology that crosses over from high-tech horticulture to regulated cannabis production?
Europe’s premier horticulture technology event returns to RAI Amsterdam with its dedicated Medicinal Plants Stage, offering cannabis cultivators access to cutting-edge controlled environment agriculture solutions. GreenTech Amsterdam 2026 arrives at a pivotal moment for European cannabis cultivation: the Dutch Wietexperiment has entered its full experimental phase, Cronos Group has invested EUR 57.5 million in CanAdelaar, and licensed cultivators are actively seeking scalable, high-efficiency technology solutions.
With 545+ exhibitors spanning lighting, climate control, automation, and data-driven growing systems, GreenTech offers cannabis professionals an unparalleled opportunity to evaluate technology originally designed for high-value indoor crops and now increasingly relevant to EU-GMP compliant cannabis operations.
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The Netherlands is conducting the most ambitious adult-use cannabis regulation experiment in Europe. Early feedback from coffeeshop operators: ‘We never want to go back to the old system.’
Whether you’re evaluating spectrum-optimized LED systems, precision climate control for pharmaceutical-grade cultivation, or automation platforms that integrate with government-mandated track-and-trace systems, GreenTech brings together the technology vendors and CEA specialists who understand the unique requirements of regulated cannabis production.
GreenTech Amsterdam 2026 at a Glance 🇳🇱
Dates
June 9-11, 2026
Location
RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands
Expected Attendance
12,000+ visitors from 100+ countries
Exhibitors
545+ companies
Knowledge Program
80+ sessions across 6 stages including Medicinal Plants Stage
Official Website
greentech.nl/amsterdam
Confirmed
Last verified: 2025-12-30
Amsterdam
52.37N 4.90E
Who Should Attend GreenTech Amsterdam
GreenTech Amsterdam attracts a specific profile of professionals seeking cultivation technology solutions at the intersection of high-tech horticulture and regulated cannabis production.
Cannabis Cultivation Directors evaluating lighting, climate control, and automation for EU-GMP environments
Indoor/Vertical Farming Specialists discovering multi-layer growing systems and LED innovations
CEA Managers comparing greenhouse and indoor technologies from 545+ exhibitors
Lighting and Climate Control Engineers accessing spectrum optimization and HVAC integration
Automation and Robotics Integrators exploring harvesting robotics and AI-driven platforms
Compliance Officers seeking GMP-ready solutions with pharmaceutical-grade documentation
Why GreenTech Amsterdam Matters in 2026
The 2026 edition arrives at a pivotal moment for cannabis cultivation technology. In December 2025, Cronos Group announced its EUR 57.5 million acquisition of CanAdelaar, one of the 10 licensed cultivators in the Dutch Wietexperiment. This signals serious international capital flowing into European cannabis cultivation infrastructure.
Meanwhile, the Wietexperiment entered its full experimental phase on April 7, 2025, requiring all 72 participating coffeeshops to source exclusively from licensed domestic producers. Supply challenges throughout 2025 highlighted the urgent need for scalable, high-efficiency cultivation technology that can meet both quality standards and production volume demands.
CanAdelaar operates the only industrial-scale greenhouse facility among the 10 licensed Dutch cultivators – 540,000 sq ft with 20,000 kg annual capacity, demonstrating 60% EBITDA margins.
Cronos Group Acquisition Announcement, December 2025Planning Your GreenTech Amsterdam Trip
Whether you’re attending for the first time or returning to expand your network, these practical tips will help you maximize your conference experience.
Accommodation
- Book by March 2026 – Amsterdam hotel prices spike during major RAI events
- Stay near Metro Line 52 (Noord/Zuidlijn) for direct RAI access
- RAI station provides direct metro connection to venue
- Consider hotels in Amsterdam Zuid for walkable distance
Schedule Overview
- Day 1 (June 9): Exhibition halls open, opening keynotes
- Day 2 (June 10): Full knowledge program across 6 stages
- Day 3 (June 11): Medicinal Plants Stage sessions, closing
- Power Day networking events available as upgrade option
Getting There
- Schiphol Airport: 15 minutes via train to RAI station
- Metro Line 52 and Trams 4, 25 serve RAI Amsterdam
- EU visitors: Schengen visa if applicable; trade-only registration required
- Public transit recommended – on-site parking limited
If You’re Exhibiting
- Submit booth requirements by April 2026 deadline
- Prepare cultivation technology case studies with cannabis-specific metrics
- Use GreenTech matchmaking tools to pre-schedule meetings
- Bring EU-GMP compliance documentation and certification references
Regulatory Context: Why Dutch Cannabis Matters
Key Regulatory Topics for GreenTech Attendees
- Track-and-Trace Mandates: Licensed Wietexperiment cultivators must use government-approved digital supply chain tracking with daily inventory reconciliation and full audit trails
- EU-GMP for Medical Cannabis: The Netherlands pioneered pharmaceutical-grade cannabis through Bedrocan since 2003 – any technology targeting Dutch medical operations must meet EU-GMP standards
- NVWA Quality Testing: The Netherlands Food and Consumer Product Safety Authority enforces testing for THC/CBD content, pesticide residues, heavy metals, and microbial contamination
- Greenhouse vs Indoor: CanAdelaar operates the only industrial-scale greenhouse (540,000 sq ft); the remaining 9 Wietexperiment cultivators operate indoor facilities with distinct technology requirements
Understanding the Dutch cannabis landscape is essential for any cultivation technology vendor targeting European markets. The Wietexperiment represents the first fully regulated adult-use cannabis supply chain in Europe, with 10 licensed cultivators now supplying 72 coffeeshops across 10 municipalities.
Related: Netherlands Cannabis Regulatory Guide🌱 The Dutch Wietexperiment – World’s First Regulated Cannabis Supply Chain
The Controlled Cannabis Supply Chain Experiment represents the most ambitious attempt to regulate adult-use cannabis in European history. For cultivation technology vendors attending GreenTech, understanding this framework is essential for meaningful engagement with Dutch licensed operators.
Key Facts for GreenTech Attendees
- ✓ 10 Licensed Cultivators: Selected through lottery and integrity screening, now supplying all 72 coffeeshops in the experiment since April 2025
- ✓ EUR 57.5 Million Investment: Cronos Group’s December 2025 acquisition of CanAdelaar signals international capital flowing into Dutch cultivation infrastructure
- ✓ 20,000 kg Annual Capacity: CanAdelaar’s 540,000 sq ft greenhouse facility is the only industrial-scale operation among the 10 cultivators
- ✓ 60% EBITDA Margin: Demonstrated by CanAdelaar, proving economic viability of regulated cultivation at scale
- ✓ Supply Challenges: 2025 shortages highlighted urgent need for production efficiency technology – exactly what GreenTech exhibitors provide
- ✓ Post-2029 Expansion: If the experiment succeeds, potential national rollout represents significant market expansion opportunity
💡 Did You Know?
The Wietexperiment was designed to solve a 50-year-old contradiction. Since the 1976 Opium Act reform, Dutch “gedoogbeleid” (tolerance policy) permitted coffeeshop sales while keeping cultivation illegal. This created an estimated 65,000 kg annual demand served entirely by illegal supply – the so-called “backdoor problem” that the experiment now aims to resolve through licensed, regulated cultivation.
What This Means for Cultivation Technology Vendors
Licensed Dutch cultivators need technology partners who understand seed-to-sale tracking requirements. Indoor facilities (9 of 10 cultivators) require different solutions than CanAdelaar’s greenhouse operation. Supply shortages throughout 2025 signal ongoing demand for production efficiency technology – exactly the solutions featured at GreenTech’s Medicinal Plants Stage.
Note: Regulatory information current as of December 2025. Consult official government sources and legal counsel for compliance decisions.
Operational Challenges Facing Cannabis Cultivators
Cannabis cultivation operations evaluating technology at GreenTech frequently discuss these common challenges when adapting horticulture systems for regulated cannabis production:
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Spectrum Optimization for Cannabinoid Production
Finding LED lighting systems that deliver the spectrum flexibility needed for consistent THC/CBD profiles while maintaining energy efficiency (umol/J)
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Climate Control for Pharmaceutical Standards
Achieving the precision environmental tolerances required for EU-GMP certification while managing humidity, temperature, and air quality across cultivation zones
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Track-and-Trace System Integration
Connecting cultivation management platforms with government-mandated tracking systems while maintaining operational efficiency and audit-ready documentation
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Scaling from Craft Indoor to Industrial Greenhouse
Selecting automation and robotics solutions that scale appropriately from boutique indoor operations to large-format greenhouse cultivation
What to Prepare Before GreenTech Amsterdam
Maximize your conference ROI by arriving prepared. Use this checklist to ensure you’re ready to make the most of every networking opportunity and vendor evaluation.
Documents to Bring
- Product specifications with cannabis-specific performance metrics
- Case studies from licensed cannabis operations (anonymized if required)
- Integration documentation for cultivation management platforms
- EU-GMP compliance certifications or roadmap documentation
- Current facility layouts and environmental specifications
- Budget parameters for technology evaluation decisions
Questions to Ask Vendors
- “What cannabis-specific applications have you deployed in regulated European markets?”
- “How does your system integrate with government-mandated track-and-trace platforms?”
- “What’s your experience with EU-GMP facility requirements?”
- “How does your solution scale from craft indoor to industrial greenhouse?”
- “What’s the ROI timeline based on existing cannabis cultivation deployments?”
- “Do you offer pharmaceutical-grade documentation and validation support?”
What to Compare
- Lighting: Spectrum flexibility, energy efficiency (umol/J), heat management
- Climate control: Precision tolerances, humidity control, HVAC integration
- Automation: Labor reduction metrics, scalability, compliance logging
- Software: Track-and-trace compliance, reporting capabilities, analytics
- Robotics: Harvesting automation, autonomous monitoring, maintenance
- Data platforms: AI integration, environmental sensors, predictive alerts
Frequently Asked Questions
Common questions from cannabis professionals planning to attend GreenTech Amsterdam 2026.
Is GreenTech Amsterdam a cannabis-specific event?
No. GreenTech Amsterdam is Europe’s leading horticulture technology exhibition covering all aspects of greenhouse and vertical farming. However, the dedicated Medicinal Plants Stage features sessions specifically addressing cannabis cultivation, optimization techniques, and regulatory considerations for medicinal herb production.
Which stage covers medicinal cannabis?
The Medicinal Plants Stage hosts all cannabis-related content. Sessions address cultivation techniques, crop optimization, and herb production for medicinal cannabis, featuring speakers from research institutions and commercial growing operations.
Is registration open to trade visitors or the general public?
GreenTech Amsterdam is a trade-only event for horticulture professionals. Registration requires company affiliation. Visitor registration opens February 2, 2026.
What is the Power Day format?
Power Day events are structured networking sessions that facilitate meetings between visitors and exhibitors. They’re available as an upgrade option beyond standard visitor registration and provide dedicated time slots for business development conversations.
Is there networking time between knowledge sessions?
Yes. The six-stage format includes breaks between sessions, and the Deep Dive Stage offers intimate “campfire-style” Q&A sessions designed for peer discussion. Social events are available as an additional upgrade option.
Can I pre-schedule meetings with exhibitors?
Yes. GreenTech offers matchmaking tools for registered attendees to schedule meetings with exhibitors in advance. Power Day participation enhances these opportunities with structured meeting formats.
Software Solutions for European Cannabis Cultivation
Cannabis cultivation operations expanding into European markets increasingly rely on seed-to-sale platforms capable of integrating with specialized cultivation technology – the lighting, climate control, and automation systems featured at GreenTech. These platforms help operators maintain EU-GMP compliant documentation and government-mandated track-and-trace records across all cultivation activities.
Attendees at GreenTech Amsterdam often evaluate how cultivation management software can connect with environmental monitoring sensors, automated dosing systems, and harvest tracking to create unified operational workflows that satisfy both production efficiency and regulatory compliance requirements.
Ready to Simplify Your Cannabis Cultivation Compliance?
See how cannabis cultivation facilities in Europe use GrowerIQ to manage seed-to-sale traceability and integrate with cultivation technology systems.
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About GrowerIQ
GrowerIQ is a complete cannabis production management platform. Ours is the first platform to integrate your facility systems, including sensors, building controls, QMS, and ERP, into a single simplified interface.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.