Why should cannabis cultivators attend a horticulture trade show in Mexico?
Latin America’s largest controlled environment agriculture event returns to Queretaro, Mexico in March 2026. While GreenTech Americas is not a cannabis-specific conference, it has become essential attendance for cannabis cultivators seeking cutting-edge CEA technology, greenhouse automation, and sustainable cultivation systems that directly transfer to commercial cannabis and hemp operations.
The 6th edition brings together 217 confirmed exhibitors from 22+ countries, with a 90% retention rate from 2025, signaling strong vendor commitment to the Latin American market. For cannabis operators, this represents unparalleled access to technology vendors who supply the world’s most advanced horticulture operations.
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217 exhibitors confirmed with 90% retention rate – GreenTech Americas 2026
The technology gap between ornamental horticulture and cannabis is closing rapidly, and GreenTech is where that convergence happens. With over 500 hemp cultivation permits now issued in Mexico, operators are positioning for a market transition that could reshape Latin American cannabis cultivation.
GreenTech Americas 2026 at a Glance 🇲🇽
Dates
March 24-26, 2026
Location
Queretaro Centro de Congresos, Queretaro, Mexico
Expected Attendance
7,000+ professionals from 22+ countries
Exhibitors
217 confirmed (90% retention)
Exhibition Hours
11:00 – 18:00 daily
Official Website
greentech.nl/americas
Confirmed
Last verified: January 3, 2026
Queretaro
20.59°N 100.39°W
Who Should Attend GreenTech Americas
GreenTech Americas attracts a diverse cross-section of controlled environment agriculture professionals. For cannabis industry operators, the event offers unparalleled access to technology vendors and expertise that directly applies to indoor and greenhouse cultivation.
Cannabis cultivators seeking CEA technology for indoor/greenhouse operations
Greenhouse operators exploring cannabis or hemp cultivation licenses
Vertical farm operators seeking multi-tier growing systems
Equipment vendors targeting Latin American cannabis market entry
Sustainability and ESG professionals targeting environmental compliance
Investors evaluating Latin American cannabis and hemp sector opportunities
Why GreenTech Americas Matters in 2026
Mexico’s cannabis landscape has transformed since the 2021 Supreme Court ruling that declared recreational prohibition unconstitutional. While commercial recreational sales remain prohibited, the ruling opened the door for personal cultivation permits and reinforced the legitimacy of the medical cannabis framework established in the 2017 decree.
More significantly for GreenTech attendees, the Mexican government issued over 500 hemp cultivation licenses in 2024 for textile, construction, and ecological product manufacturing. This represents a dramatic acceleration compared to previous years and signals growing government comfort with industrial cannabis cultivation.
22+ countries represented at GreenTech Americas 2026, with over 7,000 professionals expected to attend Latin America’s premier CEA event.
GreenTech Americas Event Organizers, 2026Planning Your GreenTech Americas Trip
Whether you’re attending for the first time or returning to expand your network, these practical tips will help you maximize your conference experience.
Getting There
- QRO Airport (Queretaro International) – 30 min from venue
- BJX Airport (Leon/Bajio) – Alternative, ~2 hours
- Taxi/Uber readily available from both airports
- Tourist visa sufficient for most nationalities
Where to Stay
- Centro Historico – Colonial architecture, walkable dining
- Zona Diamante – Modern business district, near venue
- Book 4-6 weeks ahead for best rates
- Budget to premium options in both areas
Schedule Overview
- Tuesday (Mar 24): Smart farming and technology integration
- Wednesday (Mar 25): Sustainable production methods
- Thursday (Mar 26): Addressing industry challenges
- Power Day module: Workforce development focus
Exhibitor Engagement Tips
- Strong Dutch/Netherlands exhibitor presence (50+ companies)
- Bring facility specs for meaningful vendor quotes
- Spanish materials appreciated; English widely spoken
- Free tickets available through exhibitor network
Understanding Mexico’s Cannabis Regulatory Context
Key Regulatory Topics for GreenTech Attendees
- Medical Cannabis (<1% THC): Legal with COFEPRIS authorization since 2017 decree
- Hemp Cultivation: Legal with SENASICA/SADER permits – 500+ licenses issued by 2024
- Personal Recreational Use: Decriminalized via amparo permits following 2021 Supreme Court ruling
- Commercial Recreational: Illegal – no licenses exist despite Supreme Court decriminalization
The Mexican market is in transition. Companies investing in CEA technology now position themselves for rapid scaling when commercial regulations materialize. Hemp cultivation infrastructure built today can potentially convert to cannabis production as legal frameworks expand. GreenTech Americas is where you build relationships with the technology partners who will support that transition.
Related: Seed-to-Sale Tracking Solutions for Cannabis Operations🇲🇽 Mexico’s Cannabis Legal Landscape: From Supreme Court to Cultivation
Understanding Mexico’s regulatory environment is essential for anyone evaluating cannabis cultivation investments or technology sales in the region. The country sits at a unique crossroads of Supreme Court decriminalization and awaited commercial frameworks.
Key Facts for GreenTech Americas Attendees
- ✓ 2017 Medical Cannabis Decree: President Pena Nieto signed legislation legalizing therapeutic cannabis with less than 1% THC. Implementation regulations took until January 2021.
- ✓ 2021 Supreme Court Ruling: An 8-3 vote declared recreational prohibition unconstitutional, but Congress has not implemented commercial framework legislation.
- ✓ Personal Cultivation Rights: Adults 18+ may possess up to 28 grams and cultivate 6 plants (8 for households with 2+ adults) after obtaining COFEPRIS permits.
- ✓ Hemp Industry Growth: Over 500 hemp cultivation licenses issued by 2024, primarily for textile and construction applications.
- ✓ COFEPRIS Modernization: June 2025 reforms introduced digital submissions and faster approval timelines for cannabis-related applications.
- ✓ 150,000+ Patients: Medical cannabis treatments now benefit over 150,000 patients in Mexico according to 2025 industry data.
Did You Know?
Mexico’s medical cannabis market is projected to reach between US$354 million (conservative) and US$1.03 billion (optimistic) by 2030-2033, depending on regulatory implementation pace.
What This Means for GreenTech Attendees
Mexico’s existing greenhouse infrastructure in states like Jalisco and Sinaloa provides ready workforce and facilities that can adapt to cannabis cultivation as regulations mature. GreenTech Americas is where technology relationships are built for this transition.
Note: Laws and enforcement can change. This information is for educational purposes only.
Operational Challenges Facing CEA Cannabis Operators
Cannabis businesses evaluating CEA technology investments encounter operational complexities that GreenTech vendors are uniquely positioned to address. Conference attendees frequently discuss these common challenges:
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Climate Control Integration
Managing HVAC, dehumidification, and CO2 supplementation systems for optimal cannabis cultivation environments
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Water Conservation and Recycling
Implementing irrigation systems that minimize water use while maintaining fertigation precision
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LED Lighting Optimization
Selecting spectrum configurations and managing heat loads for different cannabis growth stages
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Labor and Automation Balance
Finding the right mix of automated systems and skilled workforce for cost-effective operations
What to Prepare Before GreenTech Americas
Maximize your conference ROI by arriving prepared. Use this checklist to ensure you’re ready to make the most of every networking opportunity and vendor meeting.
Documents to Bring
- Business cards (500+ for serious networking)
- Current equipment specifications
- Facility floor plans and dimensions
- COFEPRIS documentation (if licensed)
- Company presentations in Spanish/English
- Import compliance documentation
Questions for Vendors
- LATAM service technicians and spare parts?
- Spanish documentation and software?
- Experience with Mexican customs imports?
- Reference installations in Mexico or similar climates?
- Financing or lease-to-own options for LATAM?
- Integration with existing tracking systems?
Technology to Compare
- Climate control (HVAC, dehumidification, CO2)
- Irrigation and fertigation systems
- LED lighting spectrum and efficiency
- Environmental controllers and automation
- IoT sensors and data analytics
- Compliance and reporting tools
Frequently Asked Questions
Common questions from cannabis professionals planning to attend GreenTech Americas 2026.
Is GreenTech Americas a cannabis-focused event?
No. GreenTech Americas is a horticulture and controlled environment agriculture trade show. However, the technologies exhibited directly apply to cannabis and hemp cultivation. Many exhibitors actively serve the cannabis industry and welcome cannabis-focused inquiries.
What languages are spoken at the event?
Spanish and English are both widely used. Signage and official programming are bilingual. Most international exhibitors bring English-speaking staff, while local Mexican vendors primarily operate in Spanish.
Can international attendees participate?
Yes. GreenTech Americas welcomes international visitors. Standard tourist visas (or visa-free entry for many nationalities) are sufficient for exhibition attendance. Business visa requirements apply if you’re conducting commercial activities beyond attendance.
How do I get free tickets?
Contact exhibitors you have existing relationships with. Most vendors receive complimentary passes to distribute to customers and prospects. The exhibitor network registration pathway is prominently featured on the official website.
Is the event suitable for small operations?
Yes. While large commercial operations are well-represented, the exhibition includes vendors serving craft cultivators, small-scale farms, and startup operations. Technology scales across operation sizes.
What’s new at GreenTech Americas 2026?
The 6th edition introduces the Power Day workforce development module, addressing the industry’s most pressing challenge: finding skilled labor for high-tech cultivation operations. Daily programming themes align with cannabis industry priorities including smart farming and sustainable production.
Software Solutions for Latin American Cannabis Operations
Cannabis operations in Latin America increasingly rely on seed-to-sale platforms capable of managing multi-jurisdiction regulatory reporting and integrating with CEA environmental control systems. These platforms help operators maintain audit-ready records across cultivation, processing, and distribution activities.
Attendees at GreenTech Americas often evaluate technology solutions that can adapt to varying regulatory requirements while maintaining consistent operational workflows across multiple facilities and cultivation environments.
Ready to Simplify Your Cannabis Compliance?
See how cannabis facilities in Latin America use GrowerIQ to manage seed-to-sale traceability and regulatory reporting.
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About GrowerIQ
GrowerIQ is a complete cannabis production management platform. Ours is the first platform to integrate your facility systems, including sensors, building controls, QMS, and ERP, into a single simplified interface.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.