The definitive B2B gathering for cannabis cultivation excellence in Europe’s most progressive market
Cannabis Summit Netherlands 2026 brings together 150+ global delegates at the World Horti Center in Naaldwijk, Netherlands, just as the country’s landmark Wietexperiment enters its second year of regulated recreational cannabis supply. For cultivation directors, technology officers, and investment managers eyeing European expansion, this single-day conference delivers concentrated insights from 30+ expert speakers across the Dutch cannabis ecosystem.
Held at the global epicenter of greenhouse horticulture innovation, the Summit offers unique access to the Netherlands’ world-leading horticultural expertise now being applied to commercial cannabis cultivation. With 6,500 square meters of research greenhouses and 200+ technology companies on-site, attendees can explore cutting-edge cultivation systems before and after conference sessions.
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The Netherlands offers what no other European market can: 50 years of cannabis tolerance policy, world-class greenhouse infrastructure, and now a regulated recreational supply chain.
December 2025 marked a watershed moment: Cronos Group’s EUR 57.5 million acquisition of CanAdelaar signals that major multinational capital is flowing into Dutch recreational cannabis production. This M&A activity creates urgency for competitors, investors, and potential market entrants to understand the Dutch ecosystem before consolidation accelerates.
Cannabis Summit Netherlands 2026 at a Glance 🇳🇱
Dates
Friday, March 6, 2026
Location
World Horti Center, Naaldwijk, Netherlands
Expected Attendance
150+ Global Delegates, 30+ Speakers, 5 Panels
Official Website
cannabis-summit.com
Audience
100% B2B – Industry Professionals Only
Early Bird Code
DL26CSU (25% off until Feb 1, 2026)
Confirmed
Last verified: December 27, 2025
Naaldwijk
52.00°N 4.21°E
Who Should Attend Cannabis Summit Netherlands 2026
This exclusively B2B conference is designed for decision-makers driving cannabis cultivation and commercial operations across Europe. If you fall into any of these categories, this event belongs on your calendar:
Cultivation Directors seeking sustainable greenhouse techniques from the Netherlands’ world-leading horticultural sector
Investment Managers conducting due diligence on European cannabis M&A opportunities
Technology & Innovation Officers evaluating AI-powered cultivation systems and automation platforms
Compliance and Legal Teams navigating international cannabis law across Netherlands, Germany, and EU markets
Supply Chain Managers optimizing logistics and distribution networks for European cannabis wholesale
Business Development Executives exploring partnership structures and market entry strategies for Dutch expansion
Why Cannabis Summit Netherlands 2026 Matters Now
What Changed Since Last Year? The Dutch cannabis landscape transformed fundamentally on April 7, 2025, when the Wietexperiment’s main experimental phase launched. For the first time in Dutch history, adult-use cannabis coffeeshops are now supplied exclusively by legal domestic producers. Ten licensed cultivators supply approximately 80 coffeeshops across ten participating municipalities under strict traceability and quality control requirements.
This represents the end of the infamous “backdoor problem” that plagued Dutch cannabis policy since the 1976 gedoogbeleid (tolerance policy). Where coffeeshops previously sourced from illegal networks, regulated cultivation now provides a compliant supply chain from seed to sale.
What’s Different About 2026? Cronos Group’s December 2025 acquisition of CanAdelaar for EUR 57.5 million (USD 67 million) signals that major multinational capital is flowing into Dutch recreational cannabis. CanAdelaar posted USD 47.3 million in revenue with USD 28.2 million EBITDA in the twelve months ending September 2025.
Cronos Group’s EUR 57.5 million acquisition of CanAdelaar represents approximately 1.4x revenue and 2.4x EBITDA – a valuation benchmark that will define European cannabis M&A for years to come.
Cronos Group Investor Relations / December 2025Planning Your Cannabis Summit Trip
Whether attending your first Dutch cannabis event or returning to expand your network, these practical tips will help you maximize your conference experience.
✈️ Getting to Naaldwijk
- From Amsterdam Schiphol: 45 minutes via A4/A13 highways
- By train: Rotterdam Centraal (25 min), then transfer to Naaldwijk (20 min)
- By taxi/rideshare: Direct service available, approximately EUR 80-100
- Venue is 15 km from The Hague, easy day-trip from major cities
🏨 Accommodation
- Book early – March coincides with tulip season tourism
- The Hague (15 km) offers extensive hotel options
- Rotterdam (25 km) provides additional capacity
- Consider extending your trip for Keukenhof gardens
📆 Schedule Overview
- Conference runs 9:00 AM – 5:30 PM (single day)
- Morning coffee break: 10:45 – 11:15
- Light lunch: 1:00 PM – 1:55 PM
- Afternoon tea: 2:55 PM – 3:20 PM
🎪 If You’re Exhibiting
- Setup: March 5, 2026 (day before conference)
- Contact organizers via official website for booth packages
- 100% B2B audience ensures qualified decision-maker connections
- Bring: Product samples (if compliant), tech demos, investment decks
Dutch Cannabis Regulatory Context
The Wietexperiment: Europe’s Most Ambitious Cannabis Pilot
- 10 Licensed Cultivators: Selected through lottery and integrity screenings to supply the regulated recreational market exclusively
- ~80 Participating Coffeeshops: Across 10 municipalities including Breda, Tilburg, Groningen, Maastricht, and Arnhem
- 4-Year Experimental Phase: Running April 2025 – April 2029 (extendable 18 months) to evaluate regulated supply chain model
- NVWA Oversight: Netherlands Food and Consumer Product Safety Authority tests all products for THC/CBD content and contaminants
Medical Cannabis: The Bedrocan Model – Parallel to the recreational experiment, the Netherlands maintains a fully regulated medical cannabis program. Bedrocan, the country’s sole licensed medical producer since 2003, produces EU-GMP certified cannabis exported to Germany (2,500 kg/year), Italy (700 kg/year), and other markets through the Office of Medicinal Cannabis (OMC).
Related: Complete Guide to Netherlands Cannabis Regulations🎰 The Wietexperiment: Inside the Dutch Cannabis Cultivation Lottery
The Netherlands launched a historic 4-year experiment on April 7, 2025, to solve the “backdoor problem” – where coffeeshops legally sell cannabis but have no legal way to obtain it. For the first time, 10 licensed cultivators now supply ~80 coffeeshops in participating municipalities with legally grown cannabis.
Key Facts for Summit Attendees
- ✓ Selection Process: 139 companies applied; 10 were selected through a lottery system after passing integrity screenings by the BIBOB (public administration integrity bureau)
- ✓ Participating Cities: Arnhem, Almere, Breda, Groningen, Heerlen, Hellevoetsluis, Maastricht, Nijmegen, Tilburg, and Zaanstad
- ✓ The 10 Licensed Cultivators: Bedrocan-JG, Canna Quality Group, CanAdelaar (acquired by Cronos for EUR 57.5M), Crownpharma, De Graas Group, Dutch Cannabis Group, Roxy Wines, Staatsbosbeheer, The Border, and TH Wiet
- ✓ Production Scale: CanAdelaar alone operates a 540,000 sq ft industrial greenhouse – the only one of this scale in the experiment
- ✓ What They Can Grow: Up to 10 varieties of cannabis flower, with THC testing, quality control, and consistent pricing requirements
- ✓ Coffeeshop Rules: Participating coffeeshops can ONLY sell experiment cannabis – no outside sourcing allowed during the trial
💡 Did You Know?
Cronos Group’s December 2025 acquisition of CanAdelaar for EUR 57.5M (USD 67M) signals major international investor interest in the Dutch adult-use market. CanAdelaar reported USD 47.3M in revenue and USD 28.2M in adjusted EBITDA – making it the most profitable cannabis cultivator in the experiment.
📈 Investment Implications for Summit Attendees
The Wietexperiment is effectively a 4-year pilot for nationwide adult-use legalization. Investors at the Cannabis Summit are evaluating: Which cultivators have the operational scale for national rollout? What technology partners are positioned for expansion? The Cronos/CanAdelaar deal suggests international capital is already positioning for Dutch legalization.
Note: The experiment runs until at least 2029, with potential 18-month extension. Regulatory changes may occur.
What to Prepare Before Cannabis Summit Netherlands 2026
Maximize your conference ROI by arriving prepared. Use this checklist to ensure you’re ready to make the most of every networking opportunity and business meeting.
📄 Documents to Prepare
- Cultivation certifications and quality management system documentation
- Technology capability briefs and case studies
- Investment thesis or partnership proposal materials
- Regulatory compliance track record
- Export licensing status for cross-border discussions
- Business cards (100+ for networking)
❓ Questions to Ask at The Summit
- What are realistic entry pathways into the Wietexperiment?
- How are Dutch-international partnership structures typically formed?
- What export opportunities exist from Netherlands to Germany?
- How are Wietexperiment cultivators managing the hashish supply gap?
- What technology investments have proven highest ROI for Dutch producers?
- What lessons from Bedrocan apply to recreational operations?
📊 What to Compare
- Cultivation automation systems from multiple vendors
- AI-powered climate control and predictive analytics platforms
- Genetics programs and strain development capabilities
- Supply chain and distribution solutions for European wholesale
- Legal and compliance advisory services for multi-jurisdiction operations
- Track-and-trace software meeting Dutch NVWA requirements
Frequently Asked Questions
Common questions from cannabis professionals planning to attend The Cannabis Summit 2026.
Is The Cannabis Summit strictly B2B?
Yes, 100%. This conference is designed exclusively for cannabis industry professionals, investors, and service providers. Consumer attendees are not permitted.
Can non-Dutch companies attend?
Absolutely. The 2025 edition hosted delegates from over 30 countries. International participation is encouraged, particularly from companies exploring European market entry.
What’s included in the ticket price?
Full access to all panels and presentations, networking sessions, exhibitor hall access, and catered lunch. General admission is approximately EUR 250.
How do I get the early bird discount?
Use code DL26CSU at checkout for 25% off ticket prices. This discount expires February 1, 2026.
What languages are presentations delivered in?
The conference is conducted primarily in English, reflecting the international audience. Dutch speakers may present with English slides.
Is cannabis consumption permitted at the venue?
No. The World Horti Center is a professional conference facility. All Netherlands cannabis laws apply – consumption only in licensed coffeeshops.
Are session recordings available afterward?
Contact the organizers directly regarding post-event content access. Some sessions may be made available to registered attendees.
What’s the CITRUS focus?
The Summit’s thematic pillars: Cultivation, Investment, Technology, Regulation, Utilities, Supply-Chain. Panels address each topic.
Software Solutions for Dutch Cannabis Compliance
Cannabis operations expanding into the Netherlands increasingly rely on seed-to-sale platforms capable of meeting the Wietexperiment’s strict traceability requirements and generating NVWA-compliant documentation. These systems help operators maintain audit-ready records across cultivation, processing, and distribution activities.
Attendees at The Cannabis Summit often evaluate technology solutions that can adapt to Dutch regulatory reporting requirements while maintaining consistent operational workflows across multiple facilities and potential export destinations like Germany.
Ready to Simplify Your Cannabis Compliance?
See how cannabis facilities in the Netherlands use GrowerIQ to manage seed-to-sale traceability, Wietexperiment documentation, and multi-jurisdiction regulatory reporting.
Request Demo
About GrowerIQ
GrowerIQ is a complete cannabis production management platform. Ours is the first platform to integrate your facility systems, including sensors, building controls, QMS, and ERP, into a single simplified interface.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.
GrowerIQ is changing the way producers use software - transforming a regulatory requirement into a robust platform to learn, analyze, and improve performance.
To find out more about GrowerIQ and how we can help, fill out the form to the right, start a chat, or contact us.