Switzerland’s longest-running cannabis trade fair returns for its landmark 25th anniversary. CannaTrade Zurich 2026 brings together cultivators, CBD manufacturers, medical cannabis producers, and hemp industry professionals at Halle 622 from May 29-31, 2026. As Switzerland advances its groundbreaking recreational pilot programs and deliberates the draft Cannabis Products Act, this year’s event offers unparalleled access to Europe’s most progressive cannabis market.
With over 7,000 participants enrolled in recreational pilot programs and the Zurich trial alone withdrawing an estimated CHF 7.5 million from the black market, Switzerland is proving that regulated cannabis can work. The February 2025 adoption of the draft Cannabis Products Act (CanPG) moves the country closer to becoming Europe’s first with nationwide regulated adult-use cannabis.
Switzerland’s 1% THC threshold creates CBD market opportunities unavailable anywhere else in Europe.
Whether you’re seeking Swiss market entry for CBD products, exploring medical cannabis partnerships, or positioning for federal legalization, CannaTrade brings together the decision-makers shaping the future of Swiss cannabis under one roof. The enhanced Medical Cannabis Pavilion now hosts Astrasana, Aurora, Cannabis Medicinalis, Evidena, MedCan, SGCM, Stauffacher, and Swiss Bio Pharma.
CannaTrade attracts a diverse audience of cannabis industry professionals from across Europe and beyond. Here are six key personas who will benefit most from attending:
Switzerland’s recreational cannabis pilot programs have delivered remarkable results. By mid-2024, over 7,000 participants had enrolled across seven authorized trials. The Zurich program (Zuri Can) alone processed approximately 88,000 legal transactions and sold roughly 750 kg of cannabis, with more than 90% of participants now purchasing exclusively from legal sources.
In February 2025, the National Council committee adopted the draft Cannabis Products Act (CanPG) by a 14-9 vote, moving Switzerland closer to becoming Europe’s first country with nationwide regulated adult-use cannabis. Parliamentary deliberations are expected in 2026, with potential implementation in 2027-2028.
The Zurich pilot program withdrew an estimated CHF 7.5 million from the black market, with 90%+ of participants purchasing exclusively from legal sources.
Federal Office of Public Health (BAG), 2024Whether you’re attending for the first time or returning to expand your network, these practical tips will help you maximize your conference experience.
Products below 1% THC in Switzerland are regulated as tobacco substitutes, food items, or cosmetics rather than controlled substances. This creates a legal framework for CBD flower, oils, and edibles unavailable elsewhere in Europe. However, operators must understand that products legal in Switzerland may exceed THC limits in neighboring EU countries.
Related: Understanding Switzerland’s CBD Market RegulationsCannabis businesses entering the Swiss market encounter unique operational complexities. Conference attendees frequently discuss these common challenges:
Managing product formulations that meet Swiss 1% THC limits while remaining compliant with stricter EU 0.2% thresholds for export markets
Navigating CBD edible requirements that differ between Swiss domestic market and EU Novel Foods framework
Understanding Swissmedic establishment licenses, GACP cultivation standards, and EU-GMP requirements for export
Connecting with pharmacies and social clubs participating in recreational trials as authorized distributors
Maximize your conference ROI by arriving prepared. Use this checklist to ensure you’re ready to make the most of every networking opportunity and business meeting.
Common questions from cannabis professionals planning to attend CannaTrade Zurich 2026.
No. Friday is B2B only (1 PM – 7 PM), but Saturday and Sunday are open to both trade visitors and the general public. The CB Lounge provides dedicated B2B networking space throughout the event.
Yes. CannaTrade welcomes visitors from around the world, with 20+ countries typically represented among exhibitors and attendees. English is widely spoken alongside German and French.
CannaTrade features designated smoking zones and is part of the Buds and Beats Festival experience. However, only CBD products (below 1% THC) may be legally consumed. THC cannabis remains illegal in Switzerland outside pilot programs.
The CannaSwissCup is CannaTrade’s signature competition recognizing the best CBD flower. It provides visibility for genetics companies and cultivators producing premium Swiss CBD.
While German is the primary language, many presentations and exhibitor discussions occur in English given the international audience. Exhibitor materials frequently include English versions.
Contact the organizers through cannatrade.ch to request exhibitor information. Given the 25th anniversary, expect higher demand for booth space than typical years.
Cannabis operations entering Swiss markets increasingly rely on seed-to-sale platforms capable of managing THC threshold documentation, multi-jurisdiction compliance reporting, and EU-GMP audit preparation. These systems help operators maintain complete traceability across cultivation, processing, and distribution activities.
Attendees at CannaTrade often evaluate technology solutions that can adapt to Switzerland’s unique regulatory requirements while supporting cross-border operations with EU markets.
See how cannabis facilities in Europe use GrowerIQ to manage seed-to-sale traceability and regulatory reporting.
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