Cannatoba Case Study: How GrowerIQ Scaled Their Cannabis Operations

Cannatoba, a cannabis business located in Manitoba, Canada, has a captivating origin story that reflects its founder’s deep-rooted passion for cannabis and the artistic and counterculture movements that influenced his youth.

Jason Fehr, the founder & CEO of Cannatoba Limited and FloraKraft Cannabis, reminisces about his formative years in the 1980s and 1990s, where cannabis and music served as catalysts for creativity and connections. Growing up in a conservative area with limited infrastructure, Jason found solace in cannabis, which allowed him to be expressive, creative, and brought people together.

Cannatoba’s goal is to leverage this nostalgic feeling in their brand and turn the company into one of the leading cannabis producers in Canada. In terms of products on the horizon, Jason had this to say about his company’s plans: “We have access to a huge strain stable to play with. We breed our own as well – we’re constantly working on that. We’re constantly working on a quest to get better and better! Our passion is high-terpene, premium craft flower, as well as handmade hash. As we evolve and build a following, more and more premium products will be added to our list.”

“While playing some Jimi Hendrix, we said, we need to go back to what we love. I’m not gonna pretend to be something I’m not. We’re aiming for retro, connecting vibes. So, our branding is super retro, it’s bright, flashy, and it’s psychedelic. We’re all about the simple good times and bringing people together.”

Jason Fehr, founder & CEO of Cannatoba Limited and FloraKraft Cannabis

Cannatoba’s Challenge: Managing Growth Without the Right Software

As a newly licensed cannabis producer in Manitoba, Cannatoba faced challenges common to many emerging Canadian LPs: a rapidly growing operation, strict Health Canada compliance requirements, and the complexity of tracking hundreds of plants across multiple growth stages—all without a proven system in place. For a craft cannabis brand built on passion and creativity, getting bogged down in manual record-keeping threatened to slow them down before they even got started.

Record-Keeping Nightmare

During their setup phase, the Cannatoba team realized that the complexity inherent in a cutting-edge cannabis business meant that accurate record-keeping could easily spiral out of control. Adopting an intuitive seed-to-sale software platform would be critical. After careful consideration and recommendations from industry experts, Cannatoba chose GrowerIQ as its preferred cannabis management software. The decision was influenced by GrowerIQ’s commitment to customer service, tailored training programs, and the platform’s affordability and ease of use.

The team at GrowerIQ flew out to meet Cannatoba’s staff, providing personalized, in-depth training that addressed their specific needs and concerns. Jason highlights the exceptional customer service, saying, “Customer service was amazing. Right? Like, we had questions. We had concerns. You guys flew out to meet us from two parts of the world. You came here and walked through our facility, which was amazing because then the team could see from our perspective the flow of our facility.”

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With GrowerIQ’s support, Cannatoba successfully onboarded onto the platform, enabling them to automate compliance procedures, streamline data collection, and manage their operations more efficiently.

Compliance is such a critical aspect of operating in the cannabis industry, and GrowerIQ’s compliance-focused features and tools help Cannatoba meet regulatory requirements and maintain adherence to quality control standards. The platform ensures that Cannatoba’s operations stay organized, reducing the risk of penalties or legal issues.

GrowerIQ Solution: Seed-to-Sale Tracking for Licensed Producers

Not Simply High-Tech

GrowerIQ provided Cannatoba with their complete set of SOPs, written around the software’s processes, which helped provide Cannatoba with best practices from like-minded LPs and industry experts. Operating in a newly regulated industry, cannabis founders are in a constant state of ‘figuring it out’ as they ramp up operations. GrowerIQ’s unique role is to be a strategic partner in this process, leveraging the company’s years of experience working with dozens of LPs of all different sizes and scopes.

Personalized training and ongoing support are all part of the package with GrowerIQ.

“Customer support was a huge help for us. The way you approached training definitely showed the care and how we felt supported. We know that if we have an issue that you guys will be there for us. We even know our GrowerIQ team personally, too. So, I feel totally comfortable reaching out – I can just call or text them. Whether for system support or swapping music recommendations! But it’s nice. In cannabis, there are so many things we need to worry about; it’s nice to be reassured by your supportive team in this area.”

Jason and the team at Cannatoba are focused on connecting with amazing peers in the industry and learning from everybody, all while rolling out their exciting new brand, FloraKraft, to store shelves. As the cannabis industry continues to evolve, embracing technology and building relationships with great partners, like Cannatoba and GrowerIQ, will help to establish your cannabis business on a rock-solid foundation.

Results: Compliance, Efficiency & Revenue Impact

Since implementing GrowerIQ, Cannatoba has made measurable strides in building a compliant, scalable cannabis operation. With Health Canada regulatory requirements met and automated through the platform, the Cannatoba team spends less time on paperwork and more time on what matters: growing premium craft cannabis and developing their brand.

• Automated compliance tracking — Cannatoba meets Health Canada requirements without manual data entry, reducing administrative burden across the team.
• Streamlined data collection — Plant-level tracking from seed to sale gives the team full visibility into their operations at every stage.
• Scalable operations — GrowerIQ’s SOPs and industry best practices gave Cannatoba a framework to grow their LP without reinventing the wheel.
• Stronger brand momentum — With compliance handled by GrowerIQ, Jason and the team have been free to focus on launching FloraKraft Cannabis, their premium retail brand now on store shelves across Canada.
• Trusted partnership — Cannatoba has a direct line to their GrowerIQ team for both technical support and strategic guidance as they scale.

Cannatoba is one of many Canadian cannabis producers who have trusted GrowerIQ to handle the compliance and data complexity of their operations, freeing them to focus on building outstanding cannabis brands.

Frequently Asked Questions About Cannatoba and GrowerIQ

What is Cannatoba?

Cannatoba is a licensed cannabis producer based in Manitoba, Canada. Founded by Jason Fehr, the company specializes in high-terpene, premium craft flower and handmade hash, inspired by the artistic and counterculture movements of the 1980s and 1990s. Their retail brand, FloraKraft Cannabis, is now available across Canada.

Why did Cannatoba choose GrowerIQ?

Cannatoba chose GrowerIQ after recommendations from industry experts, citing the platform’s ease of use, affordability, and exceptional customer service. The GrowerIQ team traveled to Cannatoba’s facility to provide hands-on onboarding and training, which was a key differentiator compared to other software options.

How does GrowerIQ help cannabis producers with compliance?

GrowerIQ’s seed-to-sale software automates compliance tracking for licensed producers, including plant tracking, inventory management, and regulatory reporting. The platform helps LPs like Cannatoba meet Health Canada requirements while reducing the administrative burden on their team.

How GrowerIQ Helps Cannabis Producers Like Cannatoba

As Jason and the Cannatoba team have discovered as they launch their incredible FloraKraft brand, building relationships with reliable partners is critical for the success of your cannabis business. If you’re looking for a reliable partner to help simplify your compliance and tracking headaches, please reach out. GrowerIQ would love to show you the power of intuitive seed-to-sale software. Book your demo now!