Do you know what’s “growing on” in the Marijuana Industry?
The marijuana industry is being legitimized more than ever as the cannabis plant begins to be treated more and more like another commodity. Here are the top seven things you should know about the marijuana industry if you not familiar with the marijuana industry and are thinking of entering it.
1. What is the Marijuana Industry
Marijuana, or cannabis more broadly, is a commodity that is emerging out of the black market as countries like Canada begin to legalize it. Medical marijuana has been around a bit longer, but the Canadian recreational cannabis market is the first of its kind (outside of Uruguay).
Along with cannabis cultivation and retail dispensaries, there are many other aspects of the industry that you might not think of right away. Like any commodity, marijuana needs supply and distribution channels, packaging, shipping and transportation, and financial services.
2. The Marijuana Industry Isn’t Easy Money
New cannabis companies are popping up every day, which makes the marijuana industry a highly competitive market. Getting licenses for cultivation, processing, and selling is very expensive and there are many security risks that businesses face once they are operating. Successful cannabis companies understand business fundamentals like scaling, along with having deep knowledge and commitment to the plant. Even cannabis stocks are risky ventures at this time, so business owners need to have the financial backing and attention to regulatory details to make sure that their operations are as secure, compliant, and profitable as possible.
3. Starting a Business in the Marijuana Industry Isn’t Cheap
High fees and costs make it tough to become a licensed producer. Health Canada’s Micro Cultivation Licence for cannabis is a more affordable option that has garnered much interest. While the fees are cheaper, the requirements are the same for having a fully built site and for compliance. Many cannabis businesses underestimate the cost of compliance.
Businesses will need to have a Quality Assurance Officer to oversee their Quality Management System. Professionals like these coming from the biotechnology and pharmaceutical industry will anticipate a respectful compensation. Likewise, a cannabis quality management system is not cheap to implement and costly process and software validations are also necessary!
If you are thinking of starting a business in the marijuana industry, keep in mind that it is most similar to starting a pharmaceutical company!
4. The Marijuana Industry Varies by Location
Canada has very clear requirements for the marijuana industry. However, in the US, things are much more unstable and legalities and regulations vary by state. Cannabis is still federally illegal in the US, so it is a much more risky and unstable market. At any time DEA raids as seen in California in the 90s and 00s could begin again!
International cannabis markets are mainly focused on medical marijuana and hemp. Australia, South Africa, Germany, The European Union, The United Kingdom, and many South American countries like Colombia all have different cannabis policies, but most have some form of legal medicinal marijuana. Since Canada’s regulations comply with EU and WHO standards, Canadian cannabis businesses have an international edge.
5. Jobs in the Marijuana Industry
There are many jobs in and adjacent to the marijuana industry. In addition to the cannabis jobs listed below, the marijuana industry also creates jobs in adjacent markets such as greenhouse construction, cultivation and packaging supplies, shipping and transportation, marketing, and even jobs for blog writers! Truly, all skill sets can be of value to the marijuana industry.
- Cannabis Cultivation
- Cannabis Business Management
- Finance for Cannabis
- Human Resources
- Tech Support and Tech Resources
- Retail Cannabis Sales
- Cannabis Distribution and Processing
- Cannabis Research and Testing
6. The Marijuana Industry is Full of Scammers
Businesses in the marijuana industry need to always be on alert. There are so many scams to be aware of at all times. It is always important to do your research and fact-checking when it comes to people, businesses, information, and materials. One particular scam to be aware of is consultants who seek equity instead of payment.
Many new businesses in the marijuana industry will work with consultants to help them navigate the regulations and licensing process. However, working with the wrong consultant can spell disaster for your cannabis business. If you want to find out more about GrowerIQ cannabis consulting, you can check out these testimonials.
7. The Marijuana Industry Needs Technology
From websites, security systems, and communications, to point of sale software, and the seed-to-sale software in between, The marijuana industry benefits hugely from utilizing technology! Software such as GrowerIQ is a seed-to-sale compliance software, plus quality management software, plus ERP, plus cultivation software all in one, and all designed for the unique needs and challenges of cannabis.
Beyond software, environmental sensors, moisture sensors, barcode printers, and scan guns are all tech add-ons that can give growers a high level of control over their crops. Likewise, the integrated ERP systems allow for a high level of control over financial planning, inventory management, and customer service.
Find Out More
Let’s discuss your project in order to customize a comprehensive plan to help you become a licensed producer. Find out more on our Seed for Success program overview.
Recommended For You
What Does it Take to Become a Master Grower?January 7, 2021
AmeriCanna (with Mike McAnlis)January 3, 2021
How to Grow Your Cannabis Business: 8 Insights from Master Grower Shlomo BooklinDecember 28, 2020
Let us know how to reach you, and we’ll get in touch to discuss your project.